Meta has found themselves in quite a few legal battles and it doesn’t look like they’re doing much to avoid it. Between their hasty attempt to rebrand from Facebook to Meta, and launching Threads, it almost seems as if they don’t have lawyers on their team at all.

Although the law in the United States technically is that the first person who uses a trademark first has superior rights, if you aren’t also the first to file with the USPTO, it becomes much more difficult to obtain a trademark – even if you’re a celeb!

While taking risks in business and facing the unknowns of entrepreneurship are always going to feel scary, you should not be putting the legal side of your business in that bucket. Take control of your legal and avoid these scary mistakes that could turn your life into a legit nightmare.

Non-payment is something that is going to come up in business. It’s awkward, but it doesn’t have to slow you down. Here are some tips for dealing with clients when they don’t pay on their payment plans. Follow these steps to regain some control of a situation that can feel beyond your control.

Trademarks are a proactive investment in your brand. They safeguard your brand’s identity and reputation by making it illegal for someone else to infringe or misuse your IP. So, if you have a trademark, you get a golden star! But don’t forget that trademarks expire. To continue to protect and safeguard your brand, you must renew your trademarks.

Learn the art of using tripwires effectively in your business to skyrocket your chances of turning freebie subscribers into paying customers. A tripwire is an irresistible, low-cost offer that captures your audience's attention and builds trust, serving as a stepping stone towards deeper engagement. By incorporating tripwires into your sales funnel, you can accelerate the customer journey, increase conversions, and pave the way for repeat sales and long-term relationships with your audience.

When you create original work and fix it in a tangible medium (aka post it online), YOU hold the copyright instantly. This “work” can be a blog post, your website, a book or ebook, photos, videos, and yes - even posts on social media! Copyright law protects you, as the creator. Even if you have not registered with the U.S. Copyright Office.

Starting a new business is not easy! But it’s also really rewarding to be your own boss and do things on your own terms. There is a lot that goes into starting a business, like figuring out what to do, learning who to take advice from, and making decisions about what to spend money on.

Many people start calling themselves a CEO as soon as they start their business... but if you’re not actually making CEO moves, then are you really a CEO? There are lots of things you need to take into consideration when setting up your business and really own your inner CEO, and that includes taking care of the legal side.

I was let go from a private firm in June 2020 because of the impact Covid was having on everything. My job required me to go into court every day, but then when the courts closed, there was less work, and layoffs were made. I suddenly had to think about what I was going to do next.

The impact of Taylor Swift's Eras tour extends beyond her fan base, as it is shaping the way we perceive live entertainment. Understanding the era your business is in can help you identify your legal needs and ensure you are taking the necessary steps to protect your interests.

The world of trademark law knows no boundaries when it comes to celebrity status. From professional athletes to royalty and pop culture icons, no one is immune to the complexities of protecting their intellectual property. In this article, we delve into five celebrity trademark train wrecks and extract valuable lessons for business owners like you.

Starting a business requires more than just trendy branding and a flashy website. Prioritizing a strong legal foundation is essential for long-term success. Learn why lawyer-drafted contracts, trademarks, and a legal roadmap should be your first steps in building your business.

Podcasts are an amazing way to boost your authority in your niche, whether you’re hosting a podcast or being a guest on someone else’s podcast. They’re also a valuable strategy for organic marketing. The problem is, SO many people take on podcasting without a single thought about what it takes to legally protect their podcast. Here are two effective ways to avoid making this mistake.