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Why do I need to use a contract for my biz?

Contracts are one of the most important priorities for any business owner. What types of contracts you’ll use, how often, and when to use them depends on what type of business you have. But one thing is certain: all business owners need written, lawyer-drafted contracts to protect themselves.

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trademarks, intellectual property Kelli Jones trademarks, intellectual property Kelli Jones

Meghan Markle’s Trademark Troubles from American Riviera Orchard to As Ever

Meghan Markle is no stranger to filing for trademark applications or developing new brands. She previously had some trademark trouble when she applied for a trademark application for her podcast, Archetypes. After some refusals and a Letter of Protest, Meghan Markle made the decision to rebrand from American Riviera Orchard to As Ever…

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trademarks, intellectual property Kelli Jones trademarks, intellectual property Kelli Jones

Have You Ever Noticed That Some Brand’s Use a Different Name in Different Countries?

Some brands use a different name in different countries because of trademark issues! This is why the U.S. chain TJ Maxx is known as TK Maxx outside of North America. The entire point of a trademark is to avoid consumer confusion. Brands don’t want people seeing a brand with a similar name selling similar things and wondering if the two brands are related or affiliated in some way.

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