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Why do I need to use a contract for my biz?
Contracts are one of the most important priorities for any business owner. What types of contracts you’ll use, how often, and when to use them depends on what type of business you have. But one thing is certain: all business owners need written, lawyer-drafted contracts to protect themselves.
Have You Ever Noticed That Some Brand’s Use a Different Name in Different Countries?
Some brands use a different name in different countries because of trademark issues! This is why the U.S. chain TJ Maxx is known as TK Maxx outside of North America. The entire point of a trademark is to avoid consumer confusion. Brands don’t want people seeing a brand with a similar name selling similar things and wondering if the two brands are related or affiliated in some way.
Women Are Less Likely to Protect Their Intellectual Property
Trademark registration is one of the smartest investments you can make in your business—and the earlier, the better. Women in business may struggle more than their male peers with startup capital and entrepreneurial support, making it less likely they’ll file a trademark application. But this has got to change.