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Don’t Let Your Trademark Registration Expire: Why, When, and How to Renew
Trademarks are a proactive investment in your brand. They safeguard your brand’s identity and reputation by making it illegal for someone else to infringe or misuse your IP. So, if you have a trademark, you get a golden star! But don’t forget that trademarks expire. To continue to protect and safeguard your brand, you must renew your trademarks.