Some brands use a different name in different countries because of trademark issues! This is why the U.S. chain TJ Maxx is known as TK Maxx outside of North America. The entire point of a trademark is to avoid consumer confusion. Brands don’t want people seeing a brand with a similar name selling similar things and wondering if the two brands are related or affiliated in some way.

When you create original work and fix it in a tangible medium (aka post it online), YOU hold the copyright instantly. This “work” can be a blog post, your website, a book or ebook, photos, videos, and yes - even posts on social media! Copyright law protects you, as the creator. Even if you have not registered with the U.S. Copyright Office.

Starting a new business is not easy! But it’s also really rewarding to be your own boss and do things on your own terms. There is a lot that goes into starting a business, like figuring out what to do, learning who to take advice from, and making decisions about what to spend money on.

Many people start calling themselves a CEO as soon as they start their business... but if you’re not actually making CEO moves, then are you really a CEO? There are lots of things you need to take into consideration when setting up your business and really own your inner CEO, and that includes taking care of the legal side.

I was let go from a private firm in June 2020 because of the impact Covid was having on everything. My job required me to go into court every day, but then when the courts closed, there was less work, and layoffs were made. I suddenly had to think about what I was going to do next.

The impact of Taylor Swift's Eras tour extends beyond her fan base, as it is shaping the way we perceive live entertainment. Understanding the era your business is in can help you identify your legal needs and ensure you are taking the necessary steps to protect your interests.

The world of trademark law knows no boundaries when it comes to celebrity status. From professional athletes to royalty and pop culture icons, no one is immune to the complexities of protecting their intellectual property. In this article, we delve into five celebrity trademark train wrecks and extract valuable lessons for business owners like you.

Starting a business requires more than just trendy branding and a flashy website. Prioritizing a strong legal foundation is essential for long-term success. Learn why lawyer-drafted contracts, trademarks, and a legal roadmap should be your first steps in building your business.

Podcasts are an amazing way to boost your authority in your niche, whether you’re hosting a podcast or being a guest on someone else’s podcast. They’re also a valuable strategy for organic marketing. The problem is, SO many people take on podcasting without a single thought about what it takes to legally protect their podcast. Here are two effective ways to avoid making this mistake.

If you're a business owner, you know how important it is to avoid legal issues. After all, legal disputes can be expensive, time-consuming, and damaging to your reputation. That's why it's important to be proactive about managing the legal side of your business. In this article, we'll share three tips for avoiding legal issues and protecting your business.

There are misconceptions about S-Corps that could lead to costly mistakes. Addressing the frequently asked question: Should I structure my business as an LLC or an S-Corp? AND busting the myth that forming an S-Corp will always save you money.

Trademark registration is one of the smartest investments you can make in your business—and the earlier, the better. Women in business may struggle more than their male peers with startup capital and entrepreneurial support, making it less likely they’ll file a trademark application. But this has got to change. 

Email marketing is a powerful tool for reaching out to customers and promoting your business. However, it is important to be aware of the laws and regulations surrounding email marketing to ensure that you are sending emails in a legal and ethical manner.

Copyright and trademark laws are two important legal concepts that protect different aspects of your creative work and business. Understanding the differences between these two types of protection is essential for anyone who creates original content or owns a business.

Also known as a Federal Tax Identification Number - it's required for many business-related tasks, such as opening a bank account, applying for business licenses, and filing taxes. In this article, we'll show you how to obtain a free EIN for your business in a few easy steps.

The best way to avoid this situation is to learn about trademark law and apply for your trademark TODAY, if you don’t already have one. A state trademark protects you in your state, but beware the Burger King story!

Making money while you sleep may sound like a dream, but for many business owners, making passive income is their reality. One of the best ways to do it is by creating digital products.

But before you run to start creating your own profitable digital products, make sure you do it legally. There are three main ways to legally protect digital products (and your business): when you are launching it, by using trademarks, after you created it, with copyright, and while you are selling it, by using digital product terms and conditions.

It’s not just about being a great service provider. You have to get a handle on the legal side of your business as early as you can to avoid running into costly and stressful legal issues in the future. Filing a trademark early is one of the best ways to protect your business name, logo, tagline, and/or slogan, and in the beauty industry, you’re more likely to have physical products, signage, and a brick and mortar so you don’t want to wait too long to file and end up having to be forced into a costly rebrand.

A trademark helps your clients, customers, and consumers identify you and separate your goods and services from others. A lot of people think that branding comes first in their business, but without a trademark, you don’t own your business name, your logo, etc. So, why would you want to spend hundreds or thousands of dollars on branding when you don’t own it yet?