Free resources & tools to help grow your biz

From starting a business, to growing it through social media, to legally protecting it. We’ll cover it all!

Featured

Why do I need to use a contract for my biz?

Contracts are one of the most important priorities for any business owner. What types of contracts you’ll use, how often, and when to use them depends on what type of business you have. But one thing is certain: all business owners need written, lawyer-drafted contracts to protect themselves.

Read More

 

Don’t Let Your Trademark Registration Expire: Why, When, and How to Renew

Trademarks are a proactive investment in your brand. They safeguard your brand’s identity and reputation by making it illegal for someone else to infringe or misuse your IP. So, if you have a trademark, you get a golden star! But don’t forget that trademarks expire. To continue to protect and safeguard your brand, you must renew your trademarks.

Read More
intellectual property, podcasts Kelli Jones intellectual property, podcasts Kelli Jones

How to Use Tripwires Effectively in Business

Learn the art of using tripwires effectively in your business to skyrocket your chances of turning freebie subscribers into paying customers. A tripwire is an irresistible, low-cost offer that captures your audience's attention and builds trust, serving as a stepping stone towards deeper engagement. By incorporating tripwires into your sales funnel, you can accelerate the customer journey, increase conversions, and pave the way for repeat sales and long-term relationships with your audience.

Read More
intellectual property, podcasts Kelli Jones intellectual property, podcasts Kelli Jones

Have You Ever Had Your Content Stolen on Social Media?

When you create original work and fix it in a tangible medium (aka post it online), YOU hold the copyright instantly. This “work” can be a blog post, your website, a book or ebook, photos, videos, and yes - even posts on social media! Copyright law protects you, as the creator. Even if you have not registered with the U.S. Copyright Office.

Read More
intellectual property, podcasts Kelli Jones intellectual property, podcasts Kelli Jones

5 Celebrity Trademark Train Wrecks + Legal Takeaways for Biz Owners

The world of trademark law knows no boundaries when it comes to celebrity status. From professional athletes to royalty and pop culture icons, no one is immune to the complexities of protecting their intellectual property. In this article, we delve into five celebrity trademark train wrecks and extract valuable lessons for business owners like you.

Read More
intellectual property, podcasts Kelli Jones intellectual property, podcasts Kelli Jones

Podcasting: Why to Do It + How to Do It Legally

Podcasts are an amazing way to boost your authority in your niche, whether you’re hosting a podcast or being a guest on someone else’s podcast. They’re also a valuable strategy for organic marketing. The problem is, SO many people take on podcasting without a single thought about what it takes to legally protect their podcast. Here are two effective ways to avoid making this mistake.

Read More