Some brands use a different name in different countries because of trademark issues! This is why the U.S. chain TJ Maxx is known as TK Maxx outside of North America. The entire point of a trademark is to avoid consumer confusion. Brands don’t want people seeing a brand with a similar name selling similar things and wondering if the two brands are related or affiliated in some way.

Meta has found themselves in quite a few legal battles and it doesn’t look like they’re doing much to avoid it. Between their hasty attempt to rebrand from Facebook to Meta, and launching Threads, it almost seems as if they don’t have lawyers on their team at all.

Although the law in the United States technically is that the first person who uses a trademark first has superior rights, if you aren’t also the first to file with the USPTO, it becomes much more difficult to obtain a trademark – even if you’re a celeb!

While taking risks in business and facing the unknowns of entrepreneurship are always going to feel scary, you should not be putting the legal side of your business in that bucket. Take control of your legal and avoid these scary mistakes that could turn your life into a legit nightmare.

Non-payment is something that is going to come up in business. It’s awkward, but it doesn’t have to slow you down. Here are some tips for dealing with clients when they don’t pay on their payment plans. Follow these steps to regain some control of a situation that can feel beyond your control.

Trademarks are a proactive investment in your brand. They safeguard your brand’s identity and reputation by making it illegal for someone else to infringe or misuse your IP. So, if you have a trademark, you get a golden star! But don’t forget that trademarks expire. To continue to protect and safeguard your brand, you must renew your trademarks.

Copyright and trademark laws are two important legal concepts that protect different aspects of your creative work and business. Understanding the differences between these two types of protection is essential for anyone who creates original content or owns a business.

The best way to avoid this situation is to learn about trademark law and apply for your trademark TODAY, if you don’t already have one. A state trademark protects you in your state, but beware the Burger King story!

Making money while you sleep may sound like a dream, but for many business owners, making passive income is their reality. One of the best ways to do it is by creating digital products.

But before you run to start creating your own profitable digital products, make sure you do it legally. There are three main ways to legally protect digital products (and your business): when you are launching it, by using trademarks, after you created it, with copyright, and while you are selling it, by using digital product terms and conditions.

It’s not just about being a great service provider. You have to get a handle on the legal side of your business as early as you can to avoid running into costly and stressful legal issues in the future. Filing a trademark early is one of the best ways to protect your business name, logo, tagline, and/or slogan, and in the beauty industry, you’re more likely to have physical products, signage, and a brick and mortar so you don’t want to wait too long to file and end up having to be forced into a costly rebrand.

A trademark helps your clients, customers, and consumers identify you and separate your goods and services from others. A lot of people think that branding comes first in their business, but without a trademark, you don’t own your business name, your logo, etc. So, why would you want to spend hundreds or thousands of dollars on branding when you don’t own it yet?