Email marketing is a powerful tool for reaching out to customers and promoting your business. However, it is important to be aware of the laws and regulations surrounding email marketing to ensure that you are sending emails in a legal and ethical manner.

Copyright and trademark laws are two important legal concepts that protect different aspects of your creative work and business. Understanding the differences between these two types of protection is essential for anyone who creates original content or owns a business.

Also known as a Federal Tax Identification Number - it's required for many business-related tasks, such as opening a bank account, applying for business licenses, and filing taxes. In this article, we'll show you how to obtain a free EIN for your business in a few easy steps.

The best way to avoid this situation is to learn about trademark law and apply for your trademark TODAY, if you don’t already have one. A state trademark protects you in your state, but beware the Burger King story!

Content creators and influencers often face legal issues that can be difficult to navigate. To help streamline the process and ensure that all of your activities are compliant with the law, here are a few legal tips for influencers and content creators.

A disclaimer is a statement or statements that limit your business’s liability in the event of a dispute. And while there is some inherent risk in being a business owner, you should not be taking on any more risk than you have to—especially legal risk!

Whether you’re working on naming your brand or something you plan to offer—a podcast, a course, a product line, etc.—don’t skimp on this process. A name is a key part of your brand strategy, and it’s worth your time and effort to do it right.

Ethics in business are important. In fact, they’re more than important—they’re business-critical. We’re calling out a specific industry in this article. Ethics doesn’t have to be a complicated rabbit hole of asking yourself philosophical questions. Use these 5 ways to practice ethical business.

Even if you’ve never attempted a trendy lip sync or dance video in your life, you know about TikTok. This insanely popular video-sharing platform has more than 3 billion downloads, and that number is climbing constantly. In fact, it was THE MOST downloaded app in 2021 with 656 million downloads!

And here’s the thing about TikTok—it’s not just for Gen Z. It’s not just for lip sync videos, and it’s not just for dance videos. In fact, there’s a good chance that TikTok could be a good fit for your business.

Making money while you sleep may sound like a dream, but for many business owners, making passive income is their reality. One of the best ways to do it is by creating digital products.

But before you run to start creating your own profitable digital products, make sure you do it legally. There are three main ways to legally protect digital products (and your business): when you are launching it, by using trademarks, after you created it, with copyright, and while you are selling it, by using digital product terms and conditions.

Lawyers help think of all the what-if scenarios and additional terms or language that have to be added into contracts, so if you are DIY-ing your own contract, downloading a free one from Google, copying your coach’s contract, or not using a client contract at all, you could be seriously risking your entire business.

It’s not just about being a great service provider. You have to get a handle on the legal side of your business as early as you can to avoid running into costly and stressful legal issues in the future. Filing a trademark early is one of the best ways to protect your business name, logo, tagline, and/or slogan, and in the beauty industry, you’re more likely to have physical products, signage, and a brick and mortar so you don’t want to wait too long to file and end up having to be forced into a costly rebrand.

A trademark helps your clients, customers, and consumers identify you and separate your goods and services from others. A lot of people think that branding comes first in their business, but without a trademark, you don’t own your business name, your logo, etc. So, why would you want to spend hundreds or thousands of dollars on branding when you don’t own it yet?

Contracts are one of the most important priorities for any business owner. What types of contracts you’ll use, how often, and when to use them depends on what type of business you have. But one thing is certain: all business owners need written, lawyer-drafted contracts to protect themselves.